Broad-based coalition forms to champion and steward BC’s beautiful outdoors

A coalition representing over 2,000 outdoor businesses, organizations, and institutions officially launched in Kamloops, BC on May 20, 2026. The initiative aims to address mounting pressures on parks and trails from increased usage while supporting the $17 billion outdoor recreation industry in BC, which employs 80,000 people. The coalition seeks to remove barriers for businesses, support volunteers facing burnout, and balance economic growth with environmental stewardship and Indigenous land respect.