VOO vs. IVV: Which Popular S&P 500 ETF Is the Better Buy for Investors?

Vanguard S&P 500 ETF (VOO) and iShares Core S&P 500 ETF (IVV) are virtually identical S&P 500 tracking funds with the same 0.03% expense ratio, 1.10% dividend yield, and performance metrics. The primary differences are their issuers and assets under management, with VOO holding $1.7 trillion compared to IVV's $802 billion. For most investors, the choice should be based on which fund is commission-free at their existing brokerage rather than fundamental strategy differences.